Post by account_disabled on Dec 25, 2023 7:55:50 GMT 2
Aand retention. Because if your app isnt engaging users in the first place they probably wont be coming back too often. To study your mobile app engagement and understand how users interact with your app here are important KPIs to track . Time spent on the app session length Considering the type and amount of content available in your app does the time spent on your app seem appropriate If your app offers a significant amount of quality content and features yet session length seems stunted this could be a sign of navigational or usability issues consider examining and improving the flow of your user experience.
If session length continues to decrease over time you can assume that users just arent interested. Its time to look into adding more quality content . Frequency of use Measure frequency of use to see if users Phone Number List finding your app valuable and if theyre growing attached to it. By examining frequency of use you can also see the proportion of light users versus heavy users of your application. Use segmentation to focus on these frequent users and observe their behaviours. . Repeat usage Are users addicted to your app The repeat usage KPI will tell you. But in order for this KPI to deliver true insights you must first set a goal for repeat usage depending on the type of app youre offering.
For example a servicetype app like news traffic info or weather apps might be used every day whereas a leisuretype app like gaming entertainment or shopping apps might see more days in between usage. If youd like to boost your repeat usage think about how you could increase interactions with your users. . Exit rate Analyse your exit rates to identify any screens that are seeing abnormally high exit rates. Then focus on these screens why are your users leaving at this precise point Use crash analysis to see on which pages your app tends to close and help.
If session length continues to decrease over time you can assume that users just arent interested. Its time to look into adding more quality content . Frequency of use Measure frequency of use to see if users Phone Number List finding your app valuable and if theyre growing attached to it. By examining frequency of use you can also see the proportion of light users versus heavy users of your application. Use segmentation to focus on these frequent users and observe their behaviours. . Repeat usage Are users addicted to your app The repeat usage KPI will tell you. But in order for this KPI to deliver true insights you must first set a goal for repeat usage depending on the type of app youre offering.
For example a servicetype app like news traffic info or weather apps might be used every day whereas a leisuretype app like gaming entertainment or shopping apps might see more days in between usage. If youd like to boost your repeat usage think about how you could increase interactions with your users. . Exit rate Analyse your exit rates to identify any screens that are seeing abnormally high exit rates. Then focus on these screens why are your users leaving at this precise point Use crash analysis to see on which pages your app tends to close and help.